Hard problems. Real results.
Every project here follows the same arc: a mission that mattered, a hard growth problem, and a digital strategy that moved real institutional numbers. And every one was led the same way: setting strategy at the leadership table, then building in the work alongside the team.
Northern Illinois UniversityGrowing enrollment against the current
I led NIU’s digital marketing transformation, from a $500K print-and-radio program to a $3.5M+ multi-audience digital engine, powering five consecutive years of freshman growth in a state losing students.
Children’s Hospital Colorado FoundationA record year of online giving
I rebuilt the Foundation’s digital fundraising program into an always-on, omnichannel engine, delivering back-to-back record years of online giving and the largest year-end campaign in Foundation history.
Children’s Hospital Colorado FoundationRebuilding the digital front door
I directed a ground-up overhaul of the Foundation’s homepage, navigation, and Ways to Give experience, cutting donor journeys from 5–6 clicks to 1–2 and driving dramatic traffic growth across every giving destination.
College of Nursing, CU AnschutzRecord inquiries, first CRM
All-time-high inquiry and applicant volume at a top-ranked college of nursing, powered by the college’s first CRM and a rebuilt paid media program.
LASP, CU Boulder75 years of space science, made visible
I led a brand refresh and year-long 75th anniversary campaign that made CU Boulder’s oldest, largest, and highest-funded research institute visible, from the national space community to its own backyard.