Give me a mission and a hard problem.
Westminster, CO
Enrollment, fundraising & digital strategy
Higher ed, healthcare, nonprofit
Colorado, Illinois & the Midwest
Mission-driven institutions have the hardest marketing jobs in the business. The stakes are real, the budgets are scrutinized, and the audiences can spot inauthenticity a mile away. That is exactly why I do this work. Across my 14 years in marketing and communications, I have gravitated toward universities, hospitals, and nonprofits, helping them turn their missions into growth: more students, more donors, more visibility, more trust.
I came up as a builder. Before I ever set strategy, I was building websites, running campaigns, writing email, and managing creative for dozens of clients at once. That never left me. Today I lead teams, agencies, and multimillion-dollar budgets, and I still work alongside the people I lead, because leaders who have personally built every channel build better strategy.
The results follow. At Northern Illinois University, five straight years of freshman growth in a state that was losing students. At CU Anschutz, record inquiry volume and the College of Nursing’s first CRM. At CU Boulder’s LASP, a brand refresh for a 75-year-old institute with instruments headed to Europa. And at Children’s Hospital Colorado Foundation, back-to-back record years of online giving and the largest year-end campaign in Foundation history.
I am from Chicago, based in Colorado, and drawn to hard problems attached to missions worth believing in. If your institution has one, we should talk.
Three rules I don’t break.
Marketing serves the mission, not the other way around.
Every campaign ties to an institutional goal. If it doesn’t move enrollment, funding, visibility, or trust, it doesn’t ship.
Build the infrastructure, not just the campaign.
It starts with the brand. A brand that is defined, enforced, and consistent everywhere it shows up is the first piece of infrastructure, because for a mission-driven institution, trust is the product, and nothing else works without it. From there I build the rest of the machine: CRMs, measurement frameworks, and dashboards that outlast any single fiscal year. The best thing I can leave an institution is a brand people trust and the system that makes next year’s record possible.
Never stop being a practitioner.
I’ve managed teams for 14 years, from student worker programs to full-time staff and agency rosters, and I still get in the work. The best communications leaders never stop building.